D.K BOSE MBA

Latest sensation song D.K Bose is gaining a lot of attention, because people are able to relate to it. We are always running away from aandhis (storms) in our life. It may be getting late for office and running from home or may be running away from our responsibilities ,we all are always running away from problems .So we can say we all are dk bose dk bose dk bose dk in our life and can relate to the character .

Talking about the vulgar use of words in the song, I feel that this song relates to the young generation which uses such language in daily conversation; D.K Bose is a common man who is frustrated with the problems and the only way he can to cope up with these is to run away from them .

The marketing of the song by its makers is simply incredible. The way this song has caught attention just in a week is tremendous. Aamir Khan has outdone himself this time. This song has got 320446 hits just in 5 days time after releasing it on you tube, which means 6408 hits a day, and I am sure that it will increase in the weekend, and I am not counting the no. of people who have posted it on their face book pages and promoted. It’s all about launching your product and having the entire country dance to your tunes. People connect to this song and that’s the secret behind its success.

This is the power of digital marketing and if you can make your products click to the target audience there is nothing else that you need to do ,no marketing efforts ,no P.R to be done just relax and see your products grow .

With this song our filmmakers should take a lesson, how to market a movie without big budgets .And in the recent past Indian cinema has seen a lot of small budget movies ,which are made after extensive research ,and seeing what is that audience wants rather than what the filmmakers want to show.This trend is catching attention very fast, where movies are planned after a proper market research and then the script is written ,because Indian cinema is one of the biggest business of country and this is why we need a marketers skill along with a cinematographers creativity .

The time is not very far when Indian cinema will compete with so called “HOLLYWOOD” till that time just enjoy your morning walk with D.K BOSE( MBA )

ek muddat ke baad teri yaad aayi

ek muddat ke baad aaj phir teri yaad aayi!
ek muddat ke baad aaj phir teri yaad aayi!!
tere min gum to na hai par haan hai thori tanhaai..

lafzon se kaise kare byaan dastaan -e wahshat
aaj bhi hoti hai dil mein ishq se dehshat

waqt katta hai sirf tere aane ki umeed mein
aas hai khuda se ke shayad ho tu ab bhi meri taqdeer mein

mohabbat ke jashn ke baad aati hogi aesi siyaah raat
kash hota humein iskaa ehsaas to shayad na hoti aise baat

ek muddat ke baad aaj phir teri yaad aayi!
ek muddat ke baad aaj phir teri yaad aayi!!
tere bin gum to na hai par haan hai thori tanhaai ...

bas umeed hai khuda se tumhara ghar aabad rahe
humara kya kya hai hum to hamesha se barbaad rahe

ek musafir ki tarah aaye the hum tumhare desh mein
chale jayenge ek maflook ke bhesh mein...

har kisi ki kismat mein nahi hoti hai khudaai
humne to wafa dekar payi hai bewafai

ek muddat ke baad aaj phir teri yaad aayi!
ek muddat ke baad aaj phir teri yaad aayi!!
tere min gum to na hai par haan hai thori tanhaai..

LOVE SEX AND DONO!!

There is an everlasting question in my mind that what is the difference between love and lust and if there is any what is it and why is it ? i have asked this qustion to many of the thinking caps but no one has yet answered me correctly till the time i met this young friend of mine . who says love and lust are just like need and want. i questioned back "what?" she explains it to me love is like u cant stay without it you need your mothers love your teachers affection your friends support without love you see a criminal is created an anti social element and in most of the cases of a psycho killer if you see there history they have been never loved by anybody and thats why they become something like this . you need food ,clothing, shelter she explains in typical ROTI KAPDA MAKAAN style .but yes it was explained very well she keeps on explaining needs are basic necessities of life you cant survive without them like friends family health etc .coming to the lust part she says lust is like a want u want something or somebody you dont love him/her its just a want by which you get attracted to the person and it becomes lust its temporary it will fade away with time not eternal . there is a saying in GEETA when lord krishna is explaining arjun about world he says dont look and run for things which are temporary go for the eternal moksha .so lust is not something very permanent its just a phase which will pass away just like a tempetation to drink or smoke once you control yourself for those few moments its gone and you never have to repent for that .

have you ever thought why our generation is so heartbroken there are thousands of oppurtunities now to meet young guys and gals we have so much of friends and money and ways to meet new people be it social sites dance classes or n no of things but still we are not as happy as we should be .because we all are victim of lust we all are greedy and once we achieve one goal we try to go for another and in the end we forget to live up the moment and when we realize its too late to look back...

There must be hundreds of articles written on mumbai rains but has anybody thought what brings the charismatic rain to mumbai what is that we have to suffer before we get refreshed by water .the temperature has risen to 40 and i am down with heatstroke just waiting for god of rains to see my city once and let us breath the cool air .but how much do we wait for the monsoons its nature u have to understand the value of something by scarcity of it may it be rains may it be love money anything for that matter .you never know whats the value of a certain relationship .