A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.




Personality is the particular combination of emotional, attitudinal, and behavioral response patterns of an individual.

Amazed ,so whats common between a brand and a personality .well, i feel what a personality is for a human being the same is a brand for a product or a service ,how a personality effects us in deciding to talk to a person or not, in the same way a brand is associated whether to use it or not.

Its very important to guard a personality in the same way its very important to guard our brand form extrude rs , so lets see what laws of branding are applicable in terms of personality also .

Branding a human being


THE LAW OF CONTRACTION
1. A person becomes stronger when he narrows down his focus

A person is a mix of qualities , but when he starts focusing on his strengths he becomes unbeatable , so rather than focussing on every thing its better to concentrate on your U.S.P and work on for its betterment . a perfect example can be those people who want to do so many things in life , but they don't succed because they are not focused , so rather than running around everywhere its better you wait for sometime, find out what suits you best and then go for it .

THE LAW OF EXPANSION

2. The more you diversify your area of specialization it becomes difficult for people to associate you ,with a specific quality and this just diminshes your hold on people .If a person is good with sports,music,studies everything but not best in anything, it will just degrade his qualities and people will forget him



for example sachin tendulkar is an excellent player but when he tok the responsibilty of the team captain ,his performance declined because he was trying to fit in everywhere




3. THE LAW OF PUBLICITY
The birth of a personality or a brand should not be advertised by the person himself ,but rather it should be publicised by word of mouth or by other people or else the person is doomed . As a human being nobody likes to be branded as a dud or a boring guy but what differentiates a person from another person is that there are few people who keep boasting about themselves whereas others are marketed well by others , so the success is not just depended on your talent its also depended on how you brand yourself .

ex:- rakhi sawant could have been a succesful brand but she advertised herself rather than publicised



4. THE LAW OF ADVERTISING

Once you have become a brand you have to keep advertising yourself or rather keep proving yourself so that, you are not out of mind of people and your competitors are not ahead of you in any case . and this proving yourself is not to achieve something else, but to maintain you gained position and this is what is required to do ,to maintain your leadership in the field

today apple is the best brand in the world but to remain at this position it has to proove itself again and again and thats what makes a diffrence in the world , this is the part where steve jobs keeps proving himself



5.THE LAW OF WORD

In your audiences mind you should occupy a word by which they can associate you, and that word becomes your personality , for example people could associate you with words like "witty",handsome","smart" etc. what comes to your mind when i say "Maharani Gayatri devi" classy, beautiful,timeless beauty, so when you are able to create an image a word in your audiences mind you become iconic



6.THE LAW OF QUALITY
what is important is not quality but the perception of quality . quality does plays an important role ,but its perception is more important than anything else , there are hundreds of people with the same qualities but all are not as successful as others or are not brands why ?because they are not perceived as a quality product